About
The Nestlé Fora da Casca Programme is a programme of entrepreneurship and innovation promoted by Nestlé Portugal in partnership with the Nova School of Business and Economics, to face new challenges and contribute to a healthier future.

Objective of the Nestlé Fora da Casca Programme
The goal of the Nestlé Fora da Casca Programme is to identify and select start-ups and entrepreneurs who want to grow by exploring synergies and creating new paths and future business with Nestlé, in a real environment and with support for the development of its ideas and projects.
Challenges
Nestlé Portugal, in partnership with the Nova School of Business and Economics,
presents as possible paths to development the following CHALLENGES:

1. FAMILIES - How can we improve, by 2020, the quality of life, nutrition, health and wellness of families,
contributing to improving the number of years of healthy life by 30%?


2. BEYOND THE PRODUCT  - How can we provide or offer personalised services of Nutrition,
Health and Well-Being to every Portuguese family?
 

3. SHOPPING - How can eliminate "the pain" of going shopping through new "direct to consumer"
models and new experiences at points of sale?


4. EFFICIENCY - How can we shorten by 50% the duration of the Processes, or improve
their efficiency, in a compliant manner?


5. DATA - How can we make more useful and generate value from one of the largest
Databases of Portuguese Mothers and Children?
How it Works
The Programme will run from 21 September 2017 to 30 June 2018, at the Head Office
of Nestlé Portugal. During this period, a group of activities will be organised into 3 phases:
Applications, Selection and Do-Development.
 

Phase 1

APPLICATIONS - from 4 September 2017 to 30 June 2018 
The submission of applications should be done on-line through the form provided at www.fora-da-casca.pt
The application period ends as 11:59 pm on 15 October 2017. In this phase, a maximum of 30 teams will be
approved to participate in the Nestlé Fora da Casca Programme. The selection will be made based on the
information presented in the applications and interviews with the technical committee
by the Programme's promoters.
 
 

Phase 2

SELECTION - from 1 November to 10 November 2017
The selection process of the candidates will be done jointly by Nestlé Portugal and Nova School of Business
and Economics. This phase includes the application of a set of filters based on the criteria for selection and 
evaluation defined in the Programme Regulation for the selection of the 15 start-ups and entrepreneurs who
will take part in the Innovation Matchmaking, an intensive 5-day workshop, to work in collaboration with 
the Nestlé teams and test potential synergies between the projects presented and Nestlé Portugal. At the end
of this phase, a maximum of 10 teams will be selected who will move on to the final phase of the programme.
 
 

Phase 3

CO-DEVELOPMENT - from November 2017 to June 2018
Development, validation and implementation of the projects, with monitoring, training and mentoring from
Nova SBE for the co-development, validation and implementation of the projects, in a co-work area of the 
headquarters of Nestle Portugal, with the participation of teachers, invited speakers and other relevant
entities in the area.


This phase consists of the following activities: 
- NESTLÉ STARTUP SCHOOL - general training sessions that touch on contents in the areas of Entrepreneurship,
Design Thinking, Business Model Canvas, Lean Start-up and Customer Development Process. 
- NESTLÉ STARTUP LAB - practical mentoring sessions for the development and validation of projects in a real
environment.
- ELEVATOR PITCH FINAL - final presentation of the 10 finalist projects, where each team will present its
project for 10 minutes ("Elevator Pitch") to the jury for voting on the Projects. At the end of the Programme,
the jury will elect the Winners of the Programme.
What's in for
Startups and Entrepreneurs
The teams responsible for the 10 Finalist Projects of the Programme shall have the following benefits:

a) Training in entrepreneurship, given by Nova SBE and other relevant entities in the area during
the lifetime of the Programme;


b) Monitoring, mentoring and curatorship of the project by Nova SBE for 24 weeks;

c) Harnessing the synergies with Nestlé Portugal in Nova SBE business development and go-to-market;

d) Access to employees, resources and data of Nestlé Portugal as a validation laboratory in a real environment;

e) Preference in access to the co-work area provided at the Headquarters of Nestlé Portugal, S.A.
(subject to space availability).


f) Disclosure of the project and public recognition in internal & external means of communication.
Prizes
From the 10 finalist projects, the jury will vote on the 3 Winners of the Programme
to whom the following prizes shall be attributed:


1st PRIZE

a) Certification as "1st PRIZE WINNER - NESTLÉ FORA DA CASCA PROGRAMME";
b) Mentoring Session with Senior Management of Nestlé Portugal, S.A.
c) Visit to the Global Headquarters of Nestlé (Switzerland) and contact with key stakeholders;
d) Specific financing from Nestlé Portugal to carry out pilot tests (up to a maximum of 10,000€);
e) Public recognition, using the resources of Nestlé Portugal, S.A to disclose the results achieved.


 

2nd PRIZE

a) Certification as "2nd PRIZE WINNER - NESTLÉ FORA DA CASCA PROGRAMME";
b) Mentoring Session with Senior Management of Nestlé Portugal, S.A.
c) Specific financing from Nestlé Portugal to carry out pilot tests (up to a maximum of 5,000€);
d) Public recognition, using the resources of Nestlé Portugal, S.A to disclose the results achieved.


 

3rd PRIZE

a) Certification as "3rd PRIZE WINNER - NESTÉE FORA DA CASCA PROGRAMME";
b) Mentoring Session with Senior Management of Nestlé Portugal, S.A. 
c) Specific financing from Nestlé Portugal to carry out pilot tests (up to a maximum of 2,500€);
d) Public recognition, using the resources of Nestlé Portugal, S.A to disclose the results achieved.