How it Works
The Programme will run from 21 September 2017 to 30 June 2018, at the Head Office
of Nestlé Portugal. During this period, a group of activities will be organised into 3 phases:
Applications, Selection and Do-Development.
APPLICATIONS - from 21 September to 31 October 2017
The submission of applications should be done on-line through the form provided at www.fora-da-casca.pt
The application period ends as 11:59 pm on 15 October 2017. In this phase, a maximum of 30 teams will be
approved to participate in the Nestlé Fora da Casca Programme. The selection will be made based on the
information presented in the applications and interviews with the technical committee
by the Programme's promoters.
SELECTION - from 02 november to 01 december 2017
The selection process of the candidates will be done jointly by Nestlé Portugal and Nova School of Business
and Economics. This phase includes the application of a set of filters based on the criteria for selection and
evaluation defined in the Programme Regulation for the selection of the 15 start-ups and entrepreneurs who
will take part in the Innovation Matchmaking, an intensive 5-day workshop, to work in collaboration with
the Nestlé teams and test potential synergies between the projects presented and Nestlé Portugal. At the end
of this phase, a maximum of 10 teams will be selected who will move on to the final phase of the programme.
CO-DEVELOPMENT - 12 December 2017 to 30 June 2018
Development, validation and implementation of the projects, with monitoring, training and mentoring from
Nova SBE for the co-development, validation and implementation of the projects, in a co-work area of the
headquarters of Nestle Portugal, with the participation of teachers, invited speakers and other relevant
entities in the area.
This phase consists of the following activities:
- NESTLÉ STARTUP SCHOOL - general training sessions that touch on contents in the areas of Entrepreneurship,
Design Thinking, Business Model Canvas, Lean Start-up and Customer Development Process.
- NESTLÉ STARTUP LAB - practical mentoring sessions for the development and validation of projects in a real
- ELEVATOR PITCH FINAL - final presentation of the 10 finalist projects, where each team will present its
project for 10 minutes ("Elevator Pitch") to the jury for voting on the Projects. At the end of the Programme,
the jury will elect the Winners of the Programme.